HANS WILSDORF'S INTUITION
"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous.
I decided to form a separate company, with the object of making and marketing this new watch.
It is called The Tudor Watch Company."
- H. Wilsdorf